Our story

We help businesses
grow on WhatsApp.

wsello is the automation platform that connects businesses of every kind to their customers on WhatsApp — the place those customers already are. Bulk campaigns, smart sequences, a shared team inbox, and automations that run around the clock.

Our mission

Make WhatsApp the easiest way for any business to reach its customers

Email gets ignored. SMS is expensive and impersonal. Meanwhile, the customers you're trying to reach open WhatsApp dozens of times a day — and read almost everything that lands there.

We started wsello to close that gap. The big enterprise tools were complicated and priced for a different kind of company. Small and growing businesses deserve the same power without the complexity or the markup.

So we built one platform to run WhatsApp at scale — and made it simple enough to launch in minutes.

What we believe

The principles behind everything we build

Customer-obsessed

Every feature starts with a real business trying to reach a real customer. If it doesn't help them grow, it doesn't ship.

Honest by default

Flat per-number pricing and zero markup on messages. You pay WhatsApp's rates at cost — never a rupee more.

Built to move fast

We ship vertical by vertical, learn from the businesses using us, and improve every week instead of every quarter.

Simple over clever

Powerful automation shouldn't need a manual. Connect a number, build an audience, and launch in minutes.

98%

Message open rate on WhatsApp

10×

Higher engagement than email

24/7

Automated customer engagement

₹0

Markup on every message you send

Our approach

Industry-agnostic platform, one vertical at a time

Whatever you sell, your customers are on WhatsApp — so wsello is built to serve every industry. But we don't believe in generic, one-size-fits-nobody software.

Instead, we go deep one vertical at a time, tailoring the experience to how each kind of business actually works. Restaurants and cafés are live today, with retail, healthcare, education, and more on the way.

Every vertical we master makes the platform better for the next one.

Built in India, for businesses everywhere 🇮🇳

We're a small, focused team that ships fast and listens closely. We're proud to build for the businesses powering local economies — and to charge them honestly while we do it.

Come grow with us

Join the businesses using wsello to reach and engage their customers where they already are.